Markkinamuotoilu-book finalist in literature contest
Author Nina Olin
Published on February 3rd in categories News.
Suvi Nenonen’s and Kaj Storbacka’s book Markkinamuotoilu – johdatko markkinoita vai johtavatko markkinat sinua? has been chosen one of five finalists in the literature contest arranged by SEFE – the Finnish association of graduates in economics and business administration.
The literature prize isconsidered the most prestigious prize within the field of economic literature in Finland.
According to the jury Nenonen’s and Storbacka’s book represents its time exceptionally well and has both novelty value and applicability. Especially the chapter on the marketness of markets shows good insight. All cases also earn their place in the book. The authors know what they are talking about. The language is reader-friendly and conveys good storytelling. The book left the works of many other consultants clearly behind.
For more information, please see the SEFE web site or contact Nina Olin, firstname.lastname@vectia.com, 010 830 54 21
15.9.2010