Markkinamuotoilu-book awarded winner in literature contest
Author Nina Olin
Published on February 4th in categories News.
Suvi Nenonen’s and Kaj Storbacka’s book Markkinamuotoilu – johdatko markkinoita vai johtavatko markkinat sinua? was awarded prestigious literature prize by SEFE – the Finnish association of graduates in economics and business administration.
SEFE’s literature prize is considered the most prestigious prize within the field of economic and management literature in Finland. The winners were announced during the opening ceremony of SEFE’s 75th anniversary on November 19, 2010.
According to the jury Nenonen’s and Storbacka’s book brings a totally new dimension to an old issue; several novel perspectives on markets. The progressive book replaces technical innovations with market innovations that offer Finland and Finnish companies global usability and applicability. The cases reflect the factual contents in a logical manner.
The jury who elected the winning books consisted of Professor Christian Grönroos, Hanken School of Economics, M.Sc. (Econ.), EVP Marketing & Communications Anne Korkiakoski, Kone Oyj and M.Sc. (Econ.), minister Paula Lehtomäki, Council of State/Ministry of the Environment.
For more information, please see the SEFE web site or contact Nina Olin, firstname.lastname@vectia.com, 010 830 54 21
19.11.2010