Case UPM: Adding a business dimension to a technology roadmap

A global wood, pulp and paper giant

Starting point

Though UPM’s traditional business is still thriving, threats are looming on the horizon and new initiatives are needed to develop and diversify beyond the core business. UPM recognises itself as being good at pursuing ideas and initiatives based on technology. However, trying to comprehend the advantages from the end-user perspective and at the same time analysing and realising the business potential recalled a need for an outside support.

Objective of cooperation

Vectia explored and analysed the business potential of two technology initiatives, one concerning smart labels for packed food and the other sensor laminates to be used in floors. The analysis for the two initiatives touched on subjects such as customers, competitors, organisation and financing, resulting in business plans for both. The process included, e.g., interviews with customers and end-users to distinguish possible, competitive business advantages.

Results and business impacts

UPM’s Vice President Vesa Sorri appraises the results of the projects: “Vectia has extensive and analytic experience from different businesses and it is free of internal intrigues. The projects were useful for us not only in a business sense, but also as a learning process.”