Professor Kaj Storbacka will present at SAMA Webinar on Thursday, April 15, 2010 11:00 am EST (10:00 am CST) on the following topic: Successfully Creating and Delivering Solutions to the Customer.

When developing solutions and executing for the customer, strategic account managers and executives in every industry must balance their customer’s needs with their own company’s actual (rather than imagined) capabilities. Even the best-designed solutions will fail if they cannot be delivered to the customer on time, on budget, and exactly in line with the customer’s real business needs. SAMs and SAM executives are uniquely suited to handle this challenge.

In this webinar, you will learn:

• Solution definition: How to define a solution and why common definitions are critical for successful solution business.
• Solution financials: How to make a solutions business profitable compared to a traditional product-focused business.
• Customer’s challenges: How to link solutions to the customer’s business challenges in different customer segments.
• Examples of best practices

Register for this webinar here.

More information on SAMA.