Our story

1985

• Learning Systems is founded and begins developing the quality of customer service. Kaj Storbacka is one of the founding members.

1990s

• Learning Systems shift focus to developing teams and networks.

1994

• CRM Customer Relationship Management Oy with 2 employees is founded by Kaj Storbacka.

1995

• The first multiclient study The Perfect Customer Relationship is launched.

1997

• The book Asiakkuuden ehdoilla vai asiakkuuden armoilla (Storbacka & Lehtinen) is published. The book is also published in Estonian.
• The first joint project for Learning Systems and CRM Customer Relationship Management Oy.

1998

• Learning Systems helps companies to take a customer perspective.
• The Stockholm office is established.
• The book Asiakkuuden ehdoilla vai asiakkuuden armoilla wins the Pro Oeconomia prize for Best Finnish Business Book of the year.

1999

• 2^nd multiclient study Create Value with Strategic Accounts is carried out.
• Several books are published: Create Value with Strategic Accounts (Storbacka, Sivula & Kaario), Det kundnära företaget. Att utveckla konkurrenskraft ur kundrelationer. (Blomqvist, Dahl, Haeger & Storbacka), Asiakkuuden arvon lähteillä (translation of previous).
• The book Customer Relationship Management is published in French and Dutch.

2000

• Company name changes to CRM Group Oy.
• Vectia’s München and London offices are established.
• Learning Systems begins focusing on developing management and leadership.
• 3^rd multiclient study Exploration into relationship Communication is launched.
• The book Arvoa strategisista asiakkuuksista (translation) is published.
• The book Customer Relationship Management is published in German and Swedish.

2001

• Vectia’s Singapore office is established.
• 4^th multiclient study Mobile Relevance – Explore the Value of Wireless  is carried out.
• The following books are published: Strategisches Account Management (Rapp, Storbacka & Kaario), RED – Tee asiakkudesta kokemus! (Storbacka, Korkman, Westerlund & Mattinen).
• The book Customer Relationship Management is translated into English.

2002

• The book Customer Relationship Management is translated into Polish.

2003

• The company name changes into the current Vectia Oy.
• The 5^th multiclient study Sales Driver – Strategies for Next Generation Selling is carried out.
• The books Selling Value – Maximize growth by helping customers succeed (Kaario, Pennanen, Storbacka & Mäkinen) and Uskollinen asiakas – kuluttaja-asiakkuuksien johtaminen (Arantola) are published.

2004

• 6^th multiclient study Customer Asset Management – Strategies and Tools for Investing in Customers is carried out.
• 7^th multiclient study Mc€arnie: Business model innovation for earnings growth is launched.
• The book Arvomyynnillä kasvuun (translation) is published.

2005

• Vectia’s Amsterdam office is established.
• 8^th multiclient study Segmentation management is carried out.
• The following books are published: Kannattava kasvustrategia – orgaanista kasvua johtamalla asiakkuuspääomaa (Storbacka) and Handbook of CRM: Achieving Excellence through Customer Management (Payne).

2006

• 9^th multiclient study on Transforming Sales. Creating and winning the strategic sales cases is carried out.
• The following books are published: Customer insight – uusi väline liiketoiminnan kehittämiseen (Arantola), Driving Growth with Customer Asset Management (Storbacka).

2007

• The Nyenrode Inaugural Book Driving firm performance with strategic account management (Storbacka) is published.

2008

• Vectia’s 10^th and 11^th multiclient studies are launched: COINS. Commercialisation and industrialisation of solutions and G=ME^2 Market Exploration & Entry. Industry dependent competitive arenas for growth.
• Vectia and Logica partner up in strategic partnership to create sales management system; SalesDriver.

2009

• Sales Driver Oy is established and launches the first strategic CRM-tool.
• 12^th multiclient study CEM. Asiakaskokemuksen innovointi ja johtaminen is carried out.
• The books ARKI- Eväitä uuteen asiakaslähtöisyyteen (Arantola, Korkman) and Transformation Kaleidoscope (Kaario) are published.
• The first volume of Vectia Publication Series: Market Innovation – How to make and shape markets (Storbacka) is published.

2010

• Learning Systems Oy and SalesDriver are affiliated to Vectia.
• Learning Systems reintroduces work practices as the means to realise strategies.
• The book Markkinamuotoilu – Johdatko markkinoita vai johtavatko markkinat sinua? (Nenonen & Storbacka) is published.
• Markkinamuotoilu-book wins literature prize for best Finnish business book.
• The second volume of the Vectia Publication Series is published: The Solution Business Model. Boosting Organic Growth through Cross-functional Solution Sales is published.
• SalesDriver reaches 500 users.

2011

• Market design and business model innovation become the hot topics of business.
• The lucky 13^th multiclient study McC€al – Co-creation and new earnings logics commences.