Author Linda Lindfors
Published on February 15th in categories News.
Vectia’s Chairman and founder, professor Kaj Storbacka, is one of the keynote speakers at the Pan-European Conference on Strategic Customer Management on 11-13 March 2012 in Prague, Czech Republic. In his address, “Driving Growth by Transforming from Product Sales to Integrated Solutions”, Storbacka will share the results of several years of research and consulting with [...]
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Author Linda Lindfors
Published on February 13th in categories News.
Vectia’s founding partner and professor of marketing Kaj Storbacka, together with CapGemini’s management consultant Emma Storbacka, are cowriters of the report Silent signal. The report explores digital change and its effects on everyday life. The impact of the digitalization on societies, client commitment, and corporate communication and marketing are also themes of the book. The [...]
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Author Linda Lindfors
Published on February 9th in categories News.
In the beginning of February, Vectia arranged a Vectia Forum around the theme strategy in uncertain times. The constantly changing business environment sets new challenges for the strategy work: the strategy should enable agile adaptation to changing circumstances and at the same time recognise new arising business opportunities. One way to manage uncertainty is to [...]
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Author Ville Salomaa
Published on January 31st in categories Blog.
Strategic accounts provide two times faster growth compared to other customers, according to a recent 300 company survey by the Strategic Account Management Association (SAMA). SAMA’s results indicate that in 77 % of the companies’ business with strategic accounts grew annually by 6 – 16 percent or more, and in 72 % of the companies [...]
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Author Nina Olin
Published on December 14th in categories News.
The decrease in customer loyalty concerns several Finnish firms. Consequently, the aim is to find complements to existing customer loyalty programmes in order to strengthen loyalty as customers expect increasingly individual communication, benefits as well as surprises. Vectia has recently conducted a study on customer loyalty programmes in Finland. The aim of the study was [...]
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Author Mika Rytkönen
Published on December 14th in categories Blog.
Asiakasohjelmia on vuosikausia syytetty kalliiksi alennusautomaateiksi jotka eivät rakenna todellista asiakasuskollisuutta. Kunpa olisi yksi kortti joka pitäisi sisällään kaikki kanta-asiakasohjelmat. Jospa kaikki kortit voisi ladata kännykkään ja sitten vaan aina vilauttaisi sitä juuri siinä tilanteessa sopivaa sähköistä kanta-asiakaskorttia. Voi kun puhelin tunnistaisi missä mennään ja lähettäisi juuri minulle sopivia tarjouksia…. Hämmästys olikin suuri kun sain [...]
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Author Nina Olin
Published on December 9th in categories News.
Explore is Vectia’s magazine, which is distributed to our customers and business partners twice a year. In this issue we discuss how re-evaluating one’s market definition and strategic choices can improve both performance and profitability. The customer cases tell the stories of Nordea Private Banking, Kemira and Enics. The magazine also discusses how Finnish firms [...]
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Author Nina Olin
Published on November 23rd in categories News.
On December 2, 2011 Vectia arranged a Vectia Forum on how to build lasting customer loyalty concepts. During the event, a loyalty concept that has experienced various trends and business cycles was presented. The Forum also discussed trends among customer loyalty programs as well as cornerstones to building successful loyalty concepts. A Vectia Blog on this [...]
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Author Heini Vassinen
Published on November 10th in categories Blog.
Transforming the business model from selling products to selling for instance service solutions requires firms to alter their current business models or to develop capabilities to manage parallel business models. The change should occur not only inside the firm, as also customers may need to adapt their processes and operations in order to be able to buy solutions and benefit from them in their own processes. However, not every customer is either capable or willing to do this, especially in case of complex life-cycle solutions.
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Author Elisa Luotonen
Published on October 12th in categories Blog.
All existing business models will eventually become commoditized, uncompetitive or even obsolete. Even though the pace of change varies among different industries, all companies must invest in business model innovation. This is the reason why eight brave companies and Vectia decided to work together to dig deeper into business model innovation. The result was a [...]
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