Asiakkuuden ehdoilla vai asiakkuuden armoilla

Asiakkuuden ehdoilla vai asiakkaan armoilla
Kaj Storbacka  & Jarmo R. Lehtinen 1997

Vectia’s most well-known title to date is indisputably Customer Relationship Management: Creating competitive advantage through win-win relationship strategies (translation of Asiakkuuden ehdoilla vai asiakkaan armoilla). Written in 1997 by Kaj Storbacka and Jarmo R. Lehtinen, it is still one of the best selling business publications in Finland and has also gained broad international recognition, coupled by significant sales numbers.

The title centers on offering readers steps and guidance on how to strategize direct relationship with customers, and contains numerous down-to-earth examples. It puts in plain words the intention, process, creativity and dedication needed to win customer’s hearts and patronage.

In 1998, it received the Pro Oeconomia award for best business book with its original Finnish version Asiakkuuden ehdoilla vai asiakkaan armoilla. It was later also tributed with an honorary award from the Swedish Marketing Federation in the Federation’s annual “Best Marketing Book” competition in 2001 for its Swedish translation CRM Customer Relationship Management – Leder du dina kunder eller leder dina kunder dig?