RED – Tee asiakkuudesta kokemus

RED -Tee asiakkuudesta kokemus
Kaj Storbacka, Oskar Korkman, Markus Westerlund & Hannu Mattinen (WSOY 2001)

In the beginning of the millenium Vectia’s publication, RED – tee asiakkuudesta kokemus, claimed wide recognition as an innovative volume unmistakably ahead of its time. Published in February 2001, the book was co-authored by Dr. Kaj Storbacka, Oskar Korkman, Markus Westerlund and Hannu Mattinen.

RED concentrates on methods companies can utilise in order to increase the value of customer relationships. The book portrays models for brand management and CRM, which enable companies in developing coherent and goal-oriented experiences in their customer relationships.